المجلة الجزائرية للأمن والتنمية
Volume 15, Numéro 2, Pages 563-577
2026-07-01
The Promotional Process Of Tourism Movement: Between The Communication Specialist As A Professional Competence And The Social Influencer As A Creative Practice.
Authors : Djefaflia Mohamed . Nouari Amel .
Abstract
The paradoxical structures and arrangements brought about by communication technologies across various dimensions of social life have long been an open subject of debate, characterized by complexity and interconnectedness. Every modern technological revolution in communication media has been accompanied by new generations of professionals, users, optimists, and skeptics alike. With the emergence of each new communication medium, divergent and fragmented discourses proliferate in the production of digital content, aiming to generate immediate impact. This is evident in the individual differences and academic qualifications that distinguish communication specialists and social actors (influencers), whether in marketing, promotion, guidance, or advocacy. These distinctions manifest primarily through the persuasive techniques employed, the promotional strategies utilized, and the mechanisms adopted in crafting communicative content to achieve targeted objectives. This article seeks to examine the persuasive strategies adopted by communication specialists and social influencers, assessing their effectiveness and efficiency in tourism promotion.
Keywords
Persuasive strategies. ; Tourism promotion. ; Communication specialists. ; Social influencers.
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