مجلة الإدارة والتنمية للبحوث والدراسات
Volume 15, Numéro 1, Pages 202-222
2026-06-01
The Effect Of Price And Quality On Consumers’ Purchase Decisions For Electric Home Appliances In Adrar City: A Pls-sem Approach
Authors : Kaloune Djilali . Ayad Saleh .
Abstract
Abstract: This study aims to examine the effect of price and quality on purchase decisions regarding electronic home appliances, as well as the moderating role of demographic factors on this relationship. A purposive sample of 100 respondents aged 20 years or older was selected from Adrar city. A questionnaire was used as the primary survey tool to collect data. Specialised software, including IBM SPSS (version 27) and SmartPLS (version 4.11.4), were used to process data. The findings suggest that price and quality have a significant positive impact on purchase decisions for electronic home appliances. In addition, the multigroup analysis demonstrates the full and partial moderating roles of demographic factors on the relationship between price/quality and purchase decision. Keywords: price; quality; purchase decision; electronic home appliances; PLS-SEM Approach. Jel Classification Codes: M31, L25.
Keywords
price ; quality ; purchase decision ; electronic home appliances ; PLS-SEM Approach
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