التكامل الاقتصادي
Volume 14, Numéro 2, Pages 384-402
2026-06-12
Evaluating The Digitalization Of Trade And Logistics In Algeria: A Combined Pestel–swot And Digital Maturity Approach
Authors : Issolah Dounya . Baroudi Mohamed .
Abstract
This study provides an in-depth analysis of the digitalization of trade and logistics in Algeria and its impact on the competitiveness of non-hydrocarbon exporters. The study adopts a qualitative, descriptive, and deductive approach based on the analysis of secondary data, international reports, regulatory frameworks, and established analytical models. The objective is to identify structural, organizational, and technical barriers, as well as key levers to enhance access to financing and optimize logistics flows. The analysis relies on a combined framework including PESTEL, SWOT, and the Digital Maturity Model to provide a comprehensive assessment of both the external environment and internal capabilities. The findings highlight that digitalization and innovation constitute strategic drivers to support economic diversification and strengthen Algeria’s integration into global value chains.
Keywords
Digitalization ; Innovation ; Logistics ; Export ; Competitiveness
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