مجلة الرسالة للدراسات الإعلامية
Volume 10, Numéro 1, Pages 153-167
2026-05-30
Visual Semiotic And Cultural Messages In Barbie Movie Poster 2023
Authors : Achour Hana .
Abstract
Movie posters are considered one of the most powerful marketing tools for movies, with a strong focus on their design to provide the audience with a summary in order to attract them to see the movie in theaters. To achieve this goal, necessary and effective visual semiotics are used, which always carry hidden cultural messages. From this perspective, the Barbie movie 2023 was chosen because of the discussions it sparked due to its content and the messages it conveys, we felt that it was a suitable sample for analyzing its poster through a semiotic analysis that addressed visual and verbal aspects. This study concluded that the poster reinforced the movie’s content by promoting feminism at the expense of masculinity and deepening the debate on this topic.
Keywords
Cultural messages ; Movie ; Poster ; Semiotic ; Visual aspects ; Verbal aspects
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