مجلة دفاتر اقتصادية
Volume 17, Numéro 1, Pages 42-54
2026-06-02

Sustainable Future Through Ai: The Rise Of Green Ai Entrepreneurship In Mena’s Agritech Sector



Authors : Kerim Zana Khouloud . Saidi Mohamed .

Abstract

The MENA region faces critical environmental challenges, including water scarcity, soil degradation, and the growing impact of climate change on agriculture. In response, a new wave of green entrepreneurship is emerging, turning to artificial intelligence (AI) as a powerful tool to drive sustainable change in agriculture. This paper explores the rise of Green AI entrepreneurship in the region’s AgriTech sector, highlighting how innovative startups are using AI to make agriculture more efficient, productive, and environmentally friendly. Drawing on case studies from some region’s countries, we examine how these ventures are reshaping agriculture through smart solutions. The findings underscore the potential of Green AI to support sustainability goals while creating green economic opportunities. However, challenges such as funding gaps, limited infrastructure, and inconsistent policies remain. The paper concludes with policy and ecosystem recommendations to support and scale Green AI entrepreneurship, positioning MENA as a future-ready region for sustainable agricultural transformation.

Keywords

Artificial Intelligence ; Green Entrepreneurship ; AgriTech ; Sustainable development ; MENA

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