مجلة إقتصاد المال والأعمال
Volume 11, Numéro 1, Pages 1143-1160
2026-05-31
The Role Of Artificial Intelligence Generated Content In Service Marketing: A Case Study Of -ng Formation Boumerdes-
Authors : Gaceb Hocine . Mesdoui Dalila .
Abstract
This study explores the transformative impact of generative artificial intelligence (AI) on service marketing strategies, specifically addressing the scalable content-generation challenges faced by startups. Through a case study of -NG formation-, the research reveals that integrating AI for textual, visual, and video content significantly boosts operational efficiency, optimizes costs, and enhances consumer engagement via hyper-personalization and large-scale A/B testing. This digital transformation fosters organizational agility, enabling swift adaptation to market dynamics. The study concludes that adopting generative AI is no longer optional, but a strategic imperative for service-oriented organizations to achieve sustainable growth and a robust competitive advantage in today's dynamic digital ecosystem.
Keywords
Generative Artificial Intelligence ; Digital Content Creation ; Service Marketing ; Competitive Advantage.
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