دراسات اقتصادية
Volume 13, Numéro 1, Pages 261-283
2026-06-01
Artificial Intelligence And Big Data Integration For Strategic Decision-making Theoretical Analysis And Application Perspectives
Authors : Lakhdar Dallel .
Abstract
This article examines how the integration of Artificial Intelligence (AI) and Big Data enhances strategic decision-making by shifting from intuition-based models to predictive and prescriptive data-driven approaches. Using a descriptive-analytical methodology that combines a literature review with case studies, the research demonstrates that successful integration accelerates decision-making cycles and reduces uncertainty and cognitive biases. However, it also highlights significant organizational and ethical challenges that require robust governance. The findings confirm that effectively leveraging AI and Big Data reshapes strategic decision-making, providing a key competitive advantage in today’s volatile and information-rich environment.
Keywords
Artificial Intelligence ; Big Data ; Strategic Decision- Making ; Predictive Analytics ; Digital Transformation ; Data Governance
Les articles similaires
Khababa Ala Eddine
.
pages 1429-1453.
Mehamli Benali
.
pages 952-974.
Frioui Samira
.
Graa Amel
.
pages 230-244.
