مجلة الأصيل للبحوث الاقتصادية والإدارية
Volume 10, Numéro 1, Pages 68-85
2026-04-30
Evaluating Ict Advancement In Algerian Travel Agencies: Construction Of A Formative Scale Based On Customer Perceptions
Authors : Harek Sabira .
Abstract
This study aims to develop and validate a formative scale for measuring the degree of ICT advancement in Algerian travel agencies from the customer perspective. Building on an extensive review of literature on technology adoption and digital transformation in tourism services, a multidimensional formative measurement instrument is constructed. Data were collected from 184 customers of Algerian travel agencies and analyzed using partial least squares structural equation modeling (PLS-SEM). The findings support the reliability and validity of the proposed formative scale and identify the key technological solutions customers associate with advanced travel agencies.
Keywords
Information and Communication Technologies (ICT) ; Travel Agencies ; Formative Scale Development ; Customer Perceptions ; Tourism
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