مجلة الرسالة للدراسات الإعلامية
Volume 9, Numéro 4, Pages 66-77
2026-02-28

The Rhetoric Of Digital Audience Through Blogging -from Content To User

Authors : Chergui Faiza . Aiad Mahmoud .

Abstract

This study addresses the topic of digital audience rhetoric through blogging. It focuses on the transformed role of the audience, moving from a passive receiver to an active actor who participates in the creation of content. The audience becomes a key player, especially with images, which have become the most attractive and interactive medium for users. This is due to their ease of understanding and speed of dissemination on different digital platforms.

Keywords

Audience Rhetoric ; Blogging ; User