Revue de Recherches et Etudes Scientifiques
Volume 20, Numéro 1, Pages 239-253
2026-01-26
Generative Ai: New Pillar Of The Platform Economy
Authors : Bouri Nassima .
Abstract
Abstract: The platform a digital space that enables interaction and intermediation between two or more parties connecting users, services, data or other resources and creating value for all parties. The digital economy is taking shape and thus undermining conventional notions about how businesses are structured; how businesses interact; and how consumers obtain services, information and goods. These operations facilitate new products and services, create new processes, generate greater utility and inaugurate a new management culture. The purpose of this paper is to explain the main notions related to the digital network and platform economy, and its futur that refers to the digital transformation and digitalization of the enterprise through generative AI and the metaverse, and their impacts on its economy and financial management.
Keywords
Keywords: AI, Generative AI, Metaverse, Platform Economics, Network Economics, Social Networks, Club Effect, Externality Effect, Lock-In Effect, Positive Externality.
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