مجلة دراسات في سيكولوجية الانحراف
Volume 10, Numéro 2, Pages 103-117
2025-12-31

Social Interactions Under Algorithms: A Sociology Of Privacy In Digital Societies

Authors : Benaichouba Mimouna .

Abstract

This article focuses on the problem of privacy in the digital age from a critical socio-legal perspective and aims to deconstruct and interpret the relations between artificial intelligence, algorithms, and power in digital society. The aim of this article is to challenge the prevailing legal-technical framing of privacy and recast it as a constellational issue linked to a redistribution of power and knowledge within surveillance capitalism. The study has taken a multi-layered approach by tracing privacy through time, analyzing algorithms as social agents, parsing the rationale of data commodification in the surveillance economy, and analyzing the profound cultural and social consequences culminating in recommendations for privacy management and interaction in the digital age. The study concludes that privacy is no longer an isolated individual right but has become a contested social domain that affects identity, discrimination, and digital justice. It also reveals that algorithms have evolved beyond technical tools to become new structures of power that reproduce social hierarchies. The study recommends the implementation of fair algorithmic legislation, critical digital literacy, and the deepening of sociological research in this rapidly evolving field

Keywords

Digital Privacy ; Artificial Intelligence ; Algorithms ; Algorithmic Culture ; Algorithmic Justice