المجلة الجزائرية للعلوم الإجتماعية والإنسانية
Volume 13, Numéro 2, Pages 505-526
2025-12-29

Applying Creative Thinking Techniques As An Approach To Fostering Entrepreneurship: An Analytical Approach To Practical Cases



Authors : Barbara Dalila . Hafsi Houda .

Abstract

This research paper aims to examine creative thinking techniques that support entrepreneurial orientation within business organizations. Utilizing a descriptive–analytical methodology, the study reviews the key variables by addressing the theoretical concepts related to entrepreneurship and its strategies, as well as creativity and its applied techniques, including brainstorming, the SCAMPER method, and the Six Thinking Hats. The paper also highlights the efforts of Arab countries to promote innovation and creativity through initiatives led by innovation and entrepreneurship centers. The study concludes that the selected Arab countries are making significant efforts to foster innovation and creativity and to support business organizations in achieving entrepreneurship. It further emphasizes the necessity of coordinated collaboration among all national stakeholders—government institutions, research centers, universities, and business organizations—working in an integrated manner to attain leadership across various fields.

Keywords

Creative Thinking; Brainstorming ; SCAMPER Method ; Six Thinking Hats ; Innovation; Innovation Centers

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