مجلة الإعلام والمجتمع
Volume 9, Numéro 2, Pages 802-820
2025-12-28
Utilization Of Artificial Intelligence Applications In Social Marketing Campaigns
Authors : Benselhoub Youcef .
Abstract
Artificial intelligence has become a pivotal tool in reshaping social marketing, transforming the audience from passive recipients to interactive partners. This impact has manifested through multiple mechanisms including automated journalism, sentiment analysis, intelligent systems, and precise message customization. However, the application of artificial intelligence in the Arab context faces challenges such as privacy preservation, algorithmic bias mitigation, alignment with societal values, resistance to change, and funding scarcity. The Saudi Data and Artificial Intelligence Authority (SDAIA) presents a pioneering model through its support of the Vision 2030 programs, contributing to enhancing electronic participation, combating corruption, increasing transparency, and developing data-driven social marketing campaigns. This research paper concludes that artificial intelligence has become a fundamental factor in reinventing social communication in the Arab region, but its success is contingent upon balancing technological innovation with ethical frameworks, along with investing in human and institutional capacity development.
Keywords
ARTIFICIAL INTELLIGENCE ; SOCIAL MARKETING ; ARAB WORDL ; SDAIA
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