في الترجمة
Volume 12, Numéro 1, Pages 1-15
2025-12-28
Translating Allegory In Digital Journalism: A Skopos-theoretical Perspective
Authors : Mutar Yasir .
Abstract
Translating digital journalism is a major dilemma in modern translation studies. Allegory, described as a culturally rooted symbolic narrative device, plays a pivotal role in framing public opinion, and reinforcing ideological positions. The present study inspects the way allegories are functionally modified to meet the requirements of the TL audience while preserving their figurative power. In terms of methodology, the research attempts to coalesce a purpose-oriented qualitative analysis of strategies with a review of the relevant literature on news translation. A study of practical examples demonstrates that the choice of strategy—whether direct transfer, substitution, or clarification through paraphrase—depends on the extent to which it achieves the desired functional efficiency. The findings reveal the role allegories play in the context of digital journalism, and how translation strategies—communicatively shaped by their purpose—mediate the transmission of symbolic meaning across global media platforms. The research emphasizes the centrality of "Skopos Theory" as a fundamental frame of reference for unraveling the complex and teleological nature of allegory translation in multimedia texts.
Keywords
allegory ; digital media ; skopos ; contiguity ; figurative language
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