مجلة القانون العام الجزائري والمقارن
Volume 11, Numéro 3, Pages 75-84
2025-12-28

Consumer Protection Against Electronic Commercial Advertising: "the Pre-contractual Stage"

Authors : Ramdoum Nora .

Abstract

Various e-commerce businesses now require electronic advertising to promote their goods or services. Undoubtedly, electronic advertising has gained significant importance in meeting the requirements of e-commerce, aiming to achieve competitiveness and profit via the Internet. This prompts the need to study the concept of electronic advertising and to identify the mechanisms for protecting consumers from electronic advertisements.

Keywords

Electronic Advertising, Consumer, Legal Protection.