مجلة المنهل الاقتصادي
Volume 8, Numéro 2, Pages 738-755
2025-12-20
The Impact Of Marketing Monitoring On Performance. Case Of Algerian Exporting Companies.
Authors : Moussaoui Kahina . Benabdeslam Chafiaa . Djemah Nouara .
Abstract
Businesses are finding it extremely difficult to create services and maintain competitive advantages in a market that is becoming more competitive and where consumers are becoming more knowledgeable and picky. This highlights how crucial it is for companies to comprehend the shifts, patterns, and actions of important actors in their surroundings. These problems can be solved with the help of tactics like marketing surveillance, environmental surveillance, and business intelligence. This study was motivated by this challenge to investigate the ways in which marketing monitoring affects business performance. We used a sample of Algerian exporting companies to accomplish this, and SmartPLS was used to analyze the data that was gathered. We discover that marketing monitoring improves overall business success.
Keywords
Marketing intelligence ; Strategic information ; Organizational performance ; Exporting companies ; Algeria
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