مجلة إدارة الأعمال والدراسات الاقتصادية
Volume 11, Numéro 2, Pages 159-176
2025-12-02
Digital Marketing Strategies As A Mechanism To Enhance Crowdfunding: A Case Study To Tasharuky Platform
Authors : Latreche Mebarka Amat Allah .
Abstract
This study aims to analyze the impact of digital marketing strategies on the success of crowdfunding campaigns, through a case study of Tasharuky platform, a digital platform specialized in funding humanitarian and charitable projects in the Islamic world. The study relied on content analysis of the platform's posts and utilized digital marketing performance indicators such as: number of impressions, content interaction, number of donors, return on Marketing Investment (ROI), use of multimedia (video, paid ads, email), and success stories. The most important conclusion of the study is that the use of multichannel enhanced the reach of the messages to a wider audience. The study also showed promotional videos and digital advertisements were highly effective in attracting donations.
Keywords
Crowdfunding ; Digital Marketing ; Tasharuky Platform ; Digital Marketing Performance Indicators ; Humanitarian Campaigns
Les articles similaires
Sadok Fatiha
.
pages 245-262.
Haroun Samira
.
pages 65-80.
Basbas Lamia
.
Guessas Fatiha
.
pages 799-823.
