Revue Des Sciences Humaines
Volume 36, Numéro 3, Pages 257-264
2025-11-01
Reception Mechanisms In The New Media Sphere: Specificities And Issues
Authors : Lasledj Aicha .
Abstract
Media discourse is inherently dependent on the audience's responsiveness and their ability to grasp the conveyed meanings. Regardless of the sender's linguistic choices and symbolic-semantic resources, the communication process must be adapted to the perceived characteristics of the audience. Consequently, understanding how audiences interpret media discourse has become a focal point of media studies. This has led to a particular emphasis on the study of meaning attribution, reception processes, and “encoding-decoding process” The central inquiry in this domain is whether the audience is required to interpret messages in the same way intended by the sender. This study delves into the dynamics of reception process of media contents, focusing specifically on reception dynamics on the new media sphere, by investigating the meanings of “the reception theory” , its philosophical and cognitive context, then reception’s challenging in the new media sphere.
Keywords
Reception Interpretation Reception Theory Media Reception New media sphere ; تلقي ؛ تأويل ؛ نظرية التلقي؛ تلقي إعلامي؛ بيئة الوسائط الجديدة.
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