مجلة النمو الاقتصادي والمقاولاتية
Volume 8, Numéro 3, Pages 33-47
2025-10-19
The Use Of Fintechs To Improve Competitiveness In The Banking Sector: Case Of Abc Bank Algeria.
Authors : Douadi - Amiar Lila . Derridj Ryma .
Abstract
In the age of digitalization and the digital revolution, all sectors of the economy have had no choice but to adapt and integrate new technologies into their structures. The main transformations brought about by the advent of digital technology in the banking sector are being felt in the design of new products. In addition, the product policy has been impacted by digital technology. It is the entire organization and operation, up to and including the development of the bank’s business lines. To this end, in order to support our argument, we have opted for an empirical study within a banking institution, ABC BANK, based in Algeria that tries to incorporate digitalization in the exercise of its daily activities.
Keywords
fintech ; digital transformation ; competitiveness ; online banking ; digital strategy
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