دراسات اقتصادية
Volume 19, Numéro 3, Pages 259-271
2025-11-02
The Impact Of E-marketing Strategies On The Success Of Startups In Algeria
Authors : Zanane Habiba . Hosni Ismail . Chibout Slimane .
Abstract
The content of the article determines the reality of employing e-marketing strategies in emerging enterprises in Algeria, as well as evaluating the effectiveness of marketing as a non-traditional means through which to increase aggregate demand as a solution during crises, by addressing the theoretical literature that has been acquainted with this concept. With the presentation of the most important marketing strategies adopted by most emerging economic institutions, the most important findings of the research are that cartoon marketing has an effective role in managing business transactions in the enterprise during crises, and that it has become an imperative for any enterprise where all institutions of any kind must adopt it in their transactions and its activities.
Keywords
E-marketing , E-marketing strategies ,Startups ,Elements of the marketing mix:
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