التكامل الاقتصادي
Volume 13, Numéro 2, Pages 357-368
2025-06-30
Usage Of Artificial Intelligence In Online Shopping: Algerian Customer Attitude
Authors : Hamza Fatima Zohra . Khedim Amel .
Abstract
This study investigates the use of Artificial Intelligence (AI) in Algerian online shopping applications. Data was collected from 220 respondents aged 18-35 on Jumia, Ouedkniss and Facebook Marketplae. The Technology Acceptance Model (TAM) was applied, and independent variables such as perceived usefulness, ease of use, trust, and performance were analyzed through SPSS. Results showed a significant relationship between perceived usefulness, perceived ease of use, trust, performance and attitude. Keywords—Artificial Intelligence (AI), Attitude, Online Application.
Keywords
Artificial Intelligence (AI) ; Online Shopping ; Customer Attitude ; Technology Acceptance Model (TAM) ; Perceived Usefulness
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