مجلة المنتدى للدراسات والابحاث الاقتصادية
Volume 9, Numéro 1, Pages 724-737
2025-06-01
The Impact Of Digital Literacy On Algerian Consumers’ Adoption Of Online Shopping: An Empirical Study With S.e.m Approach
Authors : Djeffel Ouarda .
Abstract
This research aimed at developing new knowledge to better understand the dimensions of digital literacy that have impact on the consumers’ adoption of online shopping. Data from an online survey of (217) Algerian online consumers was used to test the research model using S.E.M. The main findings showed that the level of both DL and online shopping was high. Also it confirmed the positive impact of DL on the adoption of online shopping, which highlights the importance of enhancing DL among consumers. Based on the findings, the study recommends that organizations should adopt strategies to enhance consumers’ digital skills, in order to support the shift towards online shopping.
Keywords
Digital literacy (DL) ; technical e-skills ; informational e-skills ; online shopping (OS).
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