مجلة الدراسات التجارية والاقتصادية المعاصرة
Volume 8, Numéro 2, Pages 426-432
2025-07-20
Entreprise Internationale Et Gestion Stratégique A L'ère Numérique
Auteurs : Laouisset Djamel Eddine .
Résumé
Our article looks at the rapidly evolving digital age landscape. It provide an overview of this digital age landscape and its impact on strategic management and explore challenges and opportunities accompanying this disruptive era. The digital age landscape has released changes across global markets. As organizations navigate this landscape, they are confronted by multiple challenges & opportunities requiring much strategic anticipation & adaptability.
Mots clés
International business, strategic management, digitalization, competitiveness
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