Communication science et technologie
Volume 23, Numéro 1, Pages 61-72
2025-07-23
Using Chatbot In E-commerce To Improve Profit: Artificial Intelligence In Practice
Authors : El Bouhissi Houda . Illoul Naima .
Abstract
Recently, chatbots based on artificial intelligence have brought unprecedented business potential. The use of intelligent machines such as chatbots is increasing in our lives every day and will be able to replace humans performing certain tasks, providing better benefits and enhancing business profits. This article presents a new approach to creating an online sales chatbot to provide customer support and increase sales. The system uses machine learning to understand natural language. The chatbot is based on modular architecture and uses machine learning algorithms. Preliminary results have shown that the proposed approach provides promising results compared to other state-of-the-art approaches.
Keywords
Artificial intelligence ; chatbot ; conversational agents ; Machine Learning ; NLP
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