دراسات اقتصادية
Volume 19, Numéro 2, Pages 79-94
2025-07-10

Value Marketing As A Mechanism To Enhance The Concept Of Social Responsibility And Achieving Sustainable Development Goals



Authors : Boudaoud Boumediene .

Abstract

Mouloud Kacem Naït Belkacem's "authenticity" blends tradition with modernity, driving a proactive, future-focused vision. This study explores how value-based marketing can promote sustainable development in Algeria. It focuses on using authentic Algerian values to influence consumer behavior and corporate social responsibility. The aim is to achieve Sustainable Development Goals by leveraging cultural heritage. Value-based marketing's effectiveness in promoting CSR is examined. Strategies for activating this approach are highlighted. It emphasizes nurturing responsible consumer attitudes from their immediate environment. The research integrates consumer decisions within value-based marketing. This aims to create a self-renewing, culturally grounded sustainable development. Ultimately, it seeks to advance society through conscious consumption.

Keywords

value-based marketing ; corporate social responsibility ; sustainable development ; humanization model

Les articles similaires

ثنائية المسؤولية الاجتماعية (البعد الاقتصادي- البعد الاجتماعي/ الصحي): اقتراح تصور نظري لمفهوم المسؤولية الاجتماعية على ضوء وباء كورونا Dual Social Responsibility (economic- Social/health Dimension): Proposing A Theoretical Conception Of The Concept Of Social Responsibility In The Light Of The Corona Epidemic

بن عوالي الجيلالي .  عرابش زينة .  بلمشري بشرى . 
ص 90-111.

The Role Of Effective Governance In Achieving Sustainable Finance Goals: The Way Towards Shaping A Better Future For Project Financing And Attaining Sustainable Development _ A Field Study At The Level Of The Wilaya Of Sidi Bel Abbes _

Benhadjar Imane . 
pages 214-236.

دور صناديق الدعم الفلاحي في تحقيق التنمية الزراعية المستدامة –دراسة تحليلية لواقع التنمية الزراعية المستدامة في ولاية سوق أهراس من 2015 إلى 2023- The Role Of Agricultural Support Funds In Achieving Sustainable Agricultural Development - An Analytical Study Of The Reality Of Achieving Sustainable Agricultural Development In The State Of Souk-ahras From 2015 To 2023-

جلمودي هاجر .  صيد مريم . 
ص 799-814.

Reality And Challenges Of Implementing The Fifteenth Goal Of The United Nations 2030 Development Program In The Field Of Sustainable Forest Management - A Study In Light Of The Sustainable Development Goals Reports For The Years 2021 And 2022-

Belhocine Kenza .  Khaldi Zineb . 
pages 1735-1745.

The Entrepreneurial Micro-projects Among The Young People As A Mechanism To Achieving The Development Goals, The Contributions And The Examples

Kechida Abdelkadir .  Farfar Samia . 
pages 47-61.

Formats de citation