دراسات اقتصادية
Volume 19, Numéro 2, Pages 01-11
2025-07-10
Economic Intelligence As A Mechanism To Achieve Competitive Advantage In Economic Business – An Empirical Study Of The Naftal Commercial Agency Mascara -
Authors : Boukkebout Mohamed Amine . Bouchikhi Mohammed Redha .
Abstract
In recent decades, economic institutions have paid extensive attention to the term economic intelligence in an effort to ensure their continuity and maintain their existence, in light of the competition witnessed in the market. To keep pace with this competition, economic institutions had to activate economic intelligence, which may allow them to create added value, enhance competitive advantage, and develop and improve their strategy by applying elements of economic intelligence. This is what our scientific study reached. Accordingly, the study aimed to identify the role of economic intelligence in achieving competitive advantage, through a study sample consisting of 31 employees at the Naftal Commercial Agency in Mascara. The most important results were the existence of a correlation at a statistical significance level of less than (0.05) between economic intelligence and achieving competitive advantage
Keywords
economic intelligence ; competitive advantage ; strategic vigilance
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