المجلة العلمية للحوار الاقتصادي
Volume 4, Numéro 1, Pages 79-90
2025-06-30
Explaining The Dimensions And Components Of Green Consumption Culture: Qualitative Study In Iraq.
Authors : Al Safi Sajjad .
Abstract
This qualitative study aims to explain and analyze the dimensions and components of green consumption culture in Iraq, through in-depth interviews with a sample of (15) academics and marketing experts. The study sought to explore the cultural and behavioral elements that shape consumer environmental practices in the Iraqi context. Data analysis using a thematic analysis revealed that green consumption culture consists of five interconnected dimensions: environmental awareness, environmental attitudes and motivations, environmental values and beliefs, responsible consumer behavior, and the cultural and social dimension. These dimensions demonstrate a logical sequence that begins with environmental perception, proceeds through the formation of attitudes and values, and culminates in the adoption of sustainable consumer practices, within a social and cultural framework that influences individual behavior. Although the study provided a deep, fact-based understanding of green consumer culture, it faces some methodological limitations, most notably its reliance on a qualitative approach and the limitation of the sample to experts only, which limits the generalizability of the results. The study recommends future research using a quantitative or mixed-method approach, encompassing broader segments of society, to test the discovered dimensions and expand statistical understanding of green consumer behavior in Iraq.
Keywords
green consumption, consumption culture, customer behavior, Thematic analysis.
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