مجلة معالم للدراسات الاعلامية و الاتصالية
Volume 7, Numéro 1, Pages 99-112
2025-06-29
Innovative Marketing Of Agricultural Products In The Era Of Digital Transformation: A Swot Analysis Of Global Experiences
Authors : Affane Ghada .
Abstract
This study aims to analyze the role of innovative marketing in improving the marketing of agricultural products in the era of digital transformation by examining successful global experiences such as the Netherlands, China, India, and France. A SWOT analysis is used to identify the strengths, weaknesses, opportunities and threats associated with each experience. The study adopts a descriptive and analytical approach to assess the impact of digital technologies such as e-commerce, artificial intelligence, and the Internet of Things (IoT) on enhancing market access for agricultural products. The findings reveal that digital transformation enhances the efficiency of agricultural marketing and reduces the role of intermediaries, but it requires strong digital infrastructure and training for farmers on modern technologies. The study also emphasizes the need for government policies and technological investments to ensure the sustainability of digital agricultural marketing.
Keywords
Innovative marketing, digital transformation, agricultural products, SWOT analysis.
Les articles similaires
بوسالم أحلام
.
عابد يوسف
.
ص 117-132.
Yahia Zeghoudi
.
pages 74-88.
Said Houari Amel
.
pages 257-268.
أولاد حيمودة عبد اللطيف
.
طويطي مصطفى
.
ص 99-118.
