مجلة معالم للدراسات الاعلامية و الاتصالية
Volume 7, Numéro 1, Pages 50-57
2025-06-29
The Application Of Artificial Intelligence In Data Processing For Media And Communication Research -a Critical Analytical Study In The Uses Of The Chatgpt Site
Authors : Kacimi Fatma Zohra .
Abstract
The increasing volume of data in media and communication research has led to a growing interest in artificial intelligence (AI) tools like ChatGPT for data processing tasks. While these tools offer potential benefits in terms of efficiency and scalability, concerns remain about their accuracy, transparency, and ethical implications. This critical study examines ChatGPT's capabilities and limitations within the context of media and communication research. Through a nuanced analysis, we aim to identify the ethical considerations, methodological challenges, and potential biases associated with its use. By drawing on empirical data and theoretical frameworks, we provide a comprehensive assessment of ChatGPT's suitability for academic research in this field. While ChatGPT holds promise as a cutting-edge tool, questions remain about its reliability and potential biases. Employing both quantitative and qualitative research methods, this study critically explores ChatGPT’s applications to determine whether AI tools like ChatGPT truly enhance our understanding of media and communication or introduce new challenges to our research endeavors.
Keywords
Artificial intelligence ; ChatGPT ; media and communication research ; Data processing ; Ethics ; Bias ; Methodological challenges
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