معارف
Volume 20, Numéro 1, Pages 1055-1073
2025-06-07

Applications Of Artificial Intelligence In Media Institutions



Authors : Hebbal Fethi . Selami Saidani .

Abstract

This study explores the most significant applications of artificial intelligence (AI) in the media sector, highlighting the primary AI-driven tools and techniques utilized in journalism and media content production, from both positive and negative perspectives. With the rapid proliferation of AI technologies across various professional fields, concerns have grown regarding their impact on traditional jobs, including those in journalism. Numerous Western studies indicate that AI could potentially eliminate approximately many professions in the United States and Europe, including media-related roles, if its development continues at the current pace. This is particularly notable as a large number of media institutions have begun adopting AI technologies for content production.

Keywords

Media Institutions; Artificial Intelligence Applications; Artificial Intelligence Driven Media.

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