مجلة نماء للإقتصاد والتجارة
Volume 8, Numéro 2, Pages 57-71
2024-12-23
Applications Of Artificial Intelligence As A Modern Approach To Enhance The Competitiveness Of Hotel Institutions – The Case Of The United Arab Emirates
Authors : Fanit Soufien . Kassis Loubna .
Abstract
Abstract: This study aimed to highlight the role of artificial intelligence applications in enhancing the competitiveness of hotel institutions. It focused on key concepts related to artificial intelligence and its applications, emphasizing the role it plays in boosting the competitive capacity of hotel establishments. The pioneering experience of the United Arab Emirates in this field was used as a model in this study. The study concluded that employing artificial intelligence applications in hotel institutions has become essential to achieving better performance, strengthening their competitive position in the markets, and keeping pace with the technological revolution the world is witnessing. The UAE's experience with artificial intelligence has made it a leader in this field, establishing it as a global tourism destination.
Keywords
Artificial Intelligence Applications; Competitiveness Enhancement; Hotel Institutions; United Arab Emirates.
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