مجلة البحوث القانونية و الاقتصادية
Volume 8, Numéro 2, Pages 42-58
2025-06-02

Management Of Distribution Channels Strategy And Its Contribution In Follow-up And Understanding Consumer Behavior



Authors : Benabed Fatma . Messaoudi Boualem .

Abstract

Abstract: The markets, whether global or local, face many different changes in terms of "technical, economic, cultural, social, financial, etc.", which pose difficult challenges that different companies seek to face with minimal losses. To try to make profits that allow it to stay in the market and face sharp competition, by influencing consumer behavior in a way that allows companies to increase market share using many methods including distribution strategy. Key words: - Distribution strategy; - Consumer behavior; - Competition. Jel clqssificqtion: M10.

Keywords

استراتيجية التوزيع ; سلوك المستهلك ; المنافسة

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