مجلة المنتدى للدراسات والابحاث الاقتصادية
Volume 9, Numéro 1, Pages 446-458
2025-06-01

Email Marketing As A Tool To Achieve Competitive Advantage



Authors : Guidoum Sihem .

Abstract

This research examines email marketing as a powerful and effective tool in the digital age. It explores how organizations can leverage email marketing to gain a competitive advantage through strategies such as content personalization, audience segmentation, and advanced analytics to boost engagement and customer loyalty. Additionally, the study outlines the key stages of preparing an email marketing campaign and highlights essential email marketing tools. Practical recommendations are also provided to enhance the effectiveness of email marketing campaigns.

Keywords

Email Marketing ; Competitive Advantage ; marketing campaign

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