مجلة الرسالة للدراسات الإعلامية
Volume 9, Numéro 1, Pages 11-22
2025-03-31
Digital Media Discourse Analysis : Future Perspectives .
Authors : Aoun Talal .
Abstract
This article examines digital media discourse as an interactive and multimodal phenomenon that blends language, imagery, and modern technology. It explores how the relationship between content producers and audiences is redefined through this transformation and contrasts digital media discourse with traditional media models. In addition, the study discusses the dominance of network content, changes in audience reception, the role of immersive technologies, and the integration of artificial intelligence and big data analytics. The paper further addresses challenges such as misinformation, digital bias, and the emergence of information bubbles, while also reviewing current legal frameworks that aim to safeguard public discourse.
Keywords
digital media discourse artificial ; intelligence discourse ; natural language processing ; digital media discourse analysis
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