الريادة لاقتصاديات الأعمال
Volume 11, Numéro 1, Pages 366-378
2025-01-31
The Effect Of Ai-driven Marketing On Business Performance: Case Study Of Ouedkniss Website
Authors : Hallam Zouaouia . Graa Amel .
Abstract
This paper examines the influence of AI-driven marketing strategies on business performance within the algerian e-commerce marketplace using Ouedkniss, one of the largest e-commerce platforms in Algeria, as a case study. Indeed, this research analyzes how the company implements AI technologies in its marketing framework and evaluates the impact of these technologies on business performance. By using analytical tools, the results indicate that Ouedkniss' website has effectively used SEO optimization, which can help it grow and cope with increasing user traffic. Through this investigation, the paper contributes to understanding of how AI can transform marketing practices in the Algerian market, offering guidance to companies looking to leverage AI technology.
Keywords
Marketing ; Artificial Intelligence ; Business Performance ; SEO ; Ouedkniss
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