مجلة البحوث الاقتصادية والمالية
Volume 11, Numéro 2, Pages 568-589
2024-12-31
The Importance Of Internal Marketing In Achieving Competitive Advantage For The Economic Institution
Authors : Latreche Sabrina .
Abstract
This study aims to know the importance of internal marketing in obtaining a competitive advantage for economic institutions. Today's institutions must apply internal marketing policies based on studying the needs of employees and seeking to respond to them, establishing good relationships with them, qualifying and training them. by empowering them and providing them with incentives that encourage them to increase their productivity and improving communications between them, thereby achieving a competitive advantage, the latter having become a positive indicator of occupying a strong position in the market , in obtaining. a larger market share than its competitors, which means that the institution has more loyal customers than its competitors, and to achieve the objective of the study, the researcher used the descriptive approach and concluded that the The importance of employing qualified workers, training them, empowering them and motivating them to obtain a competitive advantage.
Keywords
: internal marketing, competitiveness, competitive advantage.
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