Revue Les Cahiers du POIDEX
Volume 13, Numéro 2, Pages 199-215
2024-12-25
The Reality And Prospects Of Crowdfunding For Startups In The Digital Transformation Era
Authors : Ould Ali Latifa . Yessad Abderrahmane . Mekkaoui Mohamed El Amine .
Abstract
Abstract: This research paper aims to investigate the role of crowdfunding models in assisting startup companies' fundraising efforts in the era of social media networks, electronic marketing, and digital transformation. This will be achieved through a comprehensive review of the literature, focusing on the evolution of digital transformation phases and the dynamics of startups in the application of crowdfunding platforms. This study assessed the global crowdfunding market at USD 19.86 billion in 2023. Startups account for 55 percent of this market. It is expected to expand from USD 22.12 billion at the end of 2024 to USD 72.88 billion by 2032, displaying a compound annual growth rate (CAGR) of 16.1% during the forecasting period (2024-2032).
Keywords
Digital Transformation ; crowdfunding ; Startups ; digital platforms
Les articles similaires
بوسالم أحلام
.
عابد يوسف
.
ص 117-132.
Yahia Zeghoudi
.
pages 74-88.
Said Houari Amel
.
pages 257-268.
Hezla Anis
.
Abdelaoui Yahia
.
pages 69-87.
Ladjadj Abdelkrim
.
pages 972-985.
