مجلة الأصيل للبحوث الاقتصادية والإدارية
Volume 8, Numéro 2, Pages 53-71
2024-10-31
The Role Of Social Media In Promoting Tourism Services: A Field Study Of Farouk Land Entertainment Institution Of (annaba)
Authors : Bounour Nardjesse . Bennia Mohamed Mohamed .
Abstract
This study aimed to identify the role of social media in the digital promotion of tourism services. It relied on the descriptive-analytical method through conducting an interview at the Farouk Land Entertainment and Leisure Institution in Annaba. The study found that social media platforms, such as Facebook, Instagram, YouTube, and TikTok, significantly contribute to the promotion of tourism services. These platforms enable the institution to communicate with its clients, improve its image, and help meet their needs, thereby encouraging repeated visits.the most important recommendation of the studyThe necessity of creating multiple pages on various social media platforms to face competition on one hand and expand the brand on the other.
Keywords
Tourism services ,Facebook , Instagram,
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