دراسات اقتصادية
Volume 18, Numéro 3, Pages 81-101
2024-11-02
Authors : Bouhafs Mostefa .
The objective of this study is to demonstrate the positive and significant relationships between three relational variables: satisfaction, trust, and commitment. Using data collected from the hotels Sheraton in Oran (Algeria), a total of 143 surveys were analyzed using Partial Least Square(PLS), the findings indicate that customer satisfaction, trust on hotel and affective, calculated commitment positively correlated between them. One of the main contributions of our study is to highlight that trust plays a more significant mediating role than the direct impact of satisfaction on affective commitment.
Sheraton ; relationship marketing ; satisfaction
بوسالم أحلام
.
عابد يوسف
.
ص 117-132.
Yahia Zeghoudi
.
pages 74-88.
رمضاني هناء
.
عيواج مختار
.
ص 82-100.
Said Houari Amel
.
pages 257-268.