أبحاث إقتصادية معاصرة
Volume 7, Numéro 2, Pages 113-126
2024-10-31
Harnessing Artificial Intelligence For Marketing Innovation: Personalization Optimization And Ethical Challenges
Authors : Djaafari Mohammed Ridha .
Abstract
Artificial Intelligence (AI) is revolutionizing the field of marketing, ushering in unprecedented advancements in how businesses connect with their customers. This research explores the profound impact of AI on marketing tactics, particularly its ability to customize customer experiences, refine advertising strategies, and streamline customer interactions. By harnessing AI technologies such as machine learning and natural language processing, companies can delve into extensive datasets, foresee consumer behaviors, and customize their marketing efforts to suit individual needs. Despite these advancements, the deployment of AI introduces critical ethical challenges, including concerns over data privacy, algorithmic bias, and transparency. This paper addresses these ethical dilemmas and suggests strategies to mitigate them, ensuring the responsible and effective use of AI in marketing. Through an extensive review of current literature and practical case studies, the research offers valuable insights for marketers, policymakers, and scholars. It emphasizes the necessity for ethical guidelines and strong frameworks in the realm of AI-driven marketing. The findings highlight the crucial balance between innovation and ethical considerations to build trust and elevate customer satisfaction in today's digital era.
Keywords
Artificial Intelligence (AI) ; Marketing Innovation ; Personalization ; Ethical Considerations ; Customer Engagement
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