مجلة دراسات في الاقتصاد وإدارة الأعمال
Volume 8, Numéro 1, Pages 535-551
2025-06-01

Artificial Intelligence And The Revolution Of Online Commerce: Personalization And Loyalty Strategies For Millennial Consumers



Authors : Benelmouffok Souheila .

Abstract

This study focuses on optimizing artificial intelligence (AI) for personalization and loyalty strategies targeting millennial consumers in online commerce. After identifying AI as a key driver for enhancing customer interactions, our research employs a documentary analysis method to examine how these advanced technologies, such as machine learning and natural language processing, enhance millennial engagement and satisfaction. The results demonstrate that AI enables deep personalization, thereby increasing the loyalty of these consumers, but it also raises significant challenges related to data privacy and ethical considerations. These findings suggest that strategic integration of AI is essential to effectively engage and retain millennials in an increasingly competitive online business environment.

Keywords

Artificial Intelligence ; personalization ; loyalty ; millennials ; online commerce

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