مجلة الاقتصاد والبيئة
Volume 7, Numéro 2, Pages 169-187
2024-10-21
Sports Marketing Approach To Tourism Activation And Sustainability: Qatar World Cup 2022 Experience As A Model
Authors : Ahssen Djamila .
Abstract
This research aims to address sports marketing and study it as one of the approaches that can be relied upon to activate and sustain tourism, by referring to the experience of the Qatar World Cup 2022. The most important results reached were that the relationship between sports and the economy has become inseparable from the development of sports marketing and the growth of its field. The sports economy has become one of the criteria for the development of countries that have begun to compete in hosting various sports events through studied and modern marketing strategies. One of the most important effects of sports marketing on tourism is the significant development of sports tourism. Tourism is considered the primary beneficiary of the 2022 World Cup events in Qatar, as Qatar witnessed a large tourist wave during and after the World Cup events.
Keywords
Sports Marketing ; Tourism ; Qatar World Cup 2022
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