مجلة الاقتصاد و التنمية البشرية
Volume 15, Numéro 2, Pages 68-84
2024-12-25
The Impact Of The Fifa World Cup Qatar 2022 On The Intention To Visit The Host Country : A Study Of A Sample Of Algerian Football Fansتأثير كأس العالم لكرة القدم قطر 2022 على نية زيارة البلد المضيف: دراسة لعينة من مشجعي كرة القدم الجزائريين
Authors : Taieb Solimane Malika . Elfekair Malika .
Abstract
Abstract: This research explores the influence of global sporting events on people's desire to travel to the host nation. We focused specifically on the 2022 FIFA World Cup in Qatar. A survey of 135 Algerian fans of the tournament was conducted online. The results, analyzed through qualitative methods, show a strong link between following the World Cup and a heightened interest in visiting Qatar. These findings offer valuable insights for tourism officials and industry leaders seeking to utilize sporting events to promote their destinations. This study concludes that global sporting events play a crucial role in influencing travel intentions. The findings, which demonstrate the positive effect of the 2022 FIFA World Cup on Algerian fans' interest in visiting Qatar, emphasize the importance of utilizing such events in strategic tourism planning and destination promotion. ملخص: يظهر هذا البحث تأثير الأحداث الرياضية العالمية على رغبة الأفراد في السفر إلى الدول المستضيفة لأحداث الرياضية الضخمة، حيث ركزت الدراسة ت
Keywords
Mega event ; Qatar ; Sports ; intention ; visit
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