الريادة لاقتصاديات الأعمال
Volume 10, Numéro 2, Pages 329-343
2024-06-30

Metaverse Transformations In The Age Of Digital Business -concepts And Practice-

Authors : Benettayeb Ibrahim .

Abstract

This paper explores the emerging phenomenon of the metaverse and its transformative potential in the business landscape. The metaverse, a virtual shared space created by the convergence of physical and digital realities, presents new opportunities and challenges for businesses across various industries. Drawing on theoretical frameworks and practical examples, this paper examines key concepts related to the metaverse and explores how businesses can navigate and leverage its potential to drive innovation, enhance customer experiences, and redefine traditional business models.

Keywords

Metaverse ; Virtual Reality ; Augmented Reality ; Business