التكامل الاقتصادي
Volume 10, Numéro 1, Pages 529-538
2022-03-31
The Impact Of Online Advertising On The Perceived Product Quality: Iphone Case Study
Authors : Mokaddem Abdeldjalil . Adnani Khawla .
Abstract
The aim of this study is to determine the impact of online advertising on the perceived product quality at IPhone (Apple). This study was conducted on a sample of iPhone (Apple) customers from different levels. The descriptive analytical method was used to test the study hypotheses. The data was collected through a questionnaire designed for this purpose. To achieve the objectives of the study, data were collected by selecting a random sample of IPhone (Apple) users at different levels. 355 copies of the questionnaire designed were distributed to the target sample group. However, only 352 copies of the questionnaire were retrieved. This relationship was tested using SPSS 22 statistical software and using electronic questionnaire in sampling. The study concluded that there is a positive impact of online advertising in its various dimensions on the quality of the perceived product in the iPhone (Apple).
Keywords
online advertising ; Perceived Product Quality ; IPhone (Apple) Company
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