The Sifar International Journal of Marketing Studies is a peer-reviewed annual academic journal published by the University Center of Illizi. It specializes in research in marketing, business management, and related economic sciences. The journal aims to advance marketing thought and promote the exchange of knowledge among researchers and practitioners at both national and international levels through a rigorous and innovative academic platform.
Published by an independent academic body, the journal seeks to foster a culture of sound scientific research and encourage modern approaches in strategic marketing, consumer behavior, digital marketing, service marketing, and other emerging topics of relevance to scholars and practitioners.
The journal follows an Open Access policy, making all scientific content freely accessible to researchers and readers without any restrictions. It accepts original, previously unpublished articles, all of which undergo a rigorous peer-review process conducted by qualified experts to ensure quality and scientific credibility.
Through this approach, the Sifar International Journal of Marketing Studies aspires to become a leading knowledge platform that supports scholarly research, encourages academic dialogue across different schools of thought in the marketing field, and contributes to the advancement of marketing knowledge at both national and international levels.
تُعلن مجلة سيفار الدولية للدراسات التسويقية عن فتح باب استقبال المقالات العلمية طوال أيام السنة، وترحب بمساهمات الباحثين والأكاديميين وطلبة الدكتوراه من داخل الجزائر وخارجها في مختلف مجالات التسويق والدراسات ذات الصلة. وتخضع جميع البحوث المقدمة للتحكيم العلمي المزدوج وفق المعايير الأكاديمية وأخلاقيات النشر العلمي المعتمدة، على أن تُنشر المقالات المقبولة في الأعداد القادمة للمجلة وفق الخطة التحريرية. ويسر هيئة التحرير دعوتكم للمساهمة بأبحاثكم الأصيلة بما يسهم في إثراء المعرفة العلمية وتطوير البحث في مجال الدراسات التسويقية.
The SIFAR International Journal of Marketing Studies is pleased to announce that manuscript submissions are open throughout the year. The journal welcomes original research papers from researchers, academics, and doctoral students worldwide in all areas of marketing and related disciplines. All submitted manuscripts undergo a rigorous double-blind peer-review process in accordance with international academic standards and publication ethics. Accepted papers will be published in forthcoming issues according to the journal's editorial schedule. The Editorial Board warmly invites scholars to contribute their original research and participate in advancing knowledge in the field of marketing studies.
19-07-2026
4
Volumes
4
Numéros
25
Articles
Chine Khathir
,
زهير صيفي
,
إلهام باسي
,
محمود حامد محمود عبد الرزاق
,
لعبيدي سامي
,
ســـــــــــامية دومي
,
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