مجلة سيفار الدولية للدراسات التسويقية
Volume 1, Numéro 1, Pages 84-96
2023-03-31

Green Computing: A Step Towards Green Marketing Implementing



Authors : Bessaoud Meriem Manel .

Abstract

A new aspect of computing use emerged, a few years ago, and it became increasingly pervasive to realize sustainable development goals, by respecting the ecological standards in all economic activities, especially in marketing activities, this paper aims to clarify how green computing technologies can transform marketing practices to the green ones. The study assumes the fact of the application of green computing characteristics as the saving of energy and natural resources to make marketing processes greener, to conclude that green computing is the most important green tool for green marketing implementation.

Keywords

Green computing, green implementation, green marketing.

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