مجلة أبحاث ودراسات التنمية - Revue Recherches et Etudes en Développement -
Volume 13, Numéro 1, Pages 434-451
2026-06-30
Travel Agencies Are A Fundamental Tributary To Revitalizing Tourism In Algeria.
Authors : Zourrig Amar .
Abstract
This study examines the role of travel agencies in reactivating and sustaining tourism development in Algeria, focusing on the eastern region as a case study. Using both secondary data from the Ministry of Tourism and primary data collected through structured questionnaires distributed to 60 travel agencies, the research investigates service marketing practices, tourism service provision, and institutional challenges. Employing descriptive statistics and simple regression analysis, the study reveals two significant findings: - Travel agencies effectively adopt service marketing concepts to promote Algeria's diverse tourism content, with marketing activities explaining 50% of tourism demand variance; - The sector faces critical infrastructure and technological constraints, including weak ICT integration, limited e-payment system adoption, and insufficient coordination with national tourism authorities. The study demonstrates that while travel agencies serve as effective intermediaries between tourism supply and demand, systemic barriers—particularly inadequate digital infrastructure and insufficient quality standards—significantly limit their capacity to compete in the regional tourism market. Recommendations include, strengthening inter-institutional coordination, and developing an integrated national tourism database. JEL Classification: Z320 , L83
Keywords
Keywords: Travel agencies, tourism marketing, domestic tourism, , tourism infrastructure, Algeria
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