المجلة الدولية للاتصال الاجتماعي
Volume 13, Numéro 3, Pages 224-247
2026-09-30

Prerequisites For Developing A Corporate Communication Strategy In ‎algerian Economic ‎enterprises: A Case Study Of Condor Electronics



Authors : Chaibeddra Ziad .

Abstract

This field study explores the methodological and practical prerequisites for developing an ‎integrated, and ‎effective corporate communication strategy within Algerian economic ‎enterprises. Adopting a case study ‎approach, interviews were conducted with a purposive ‎sample of executives and decision makers, in the ‎communication and marketing departments ‎at Condor Electronics.‎ The findings highlight the critical need to institutionalize cross departmental coordination to unify ‎corporate messaging and discourse. Such alignment is ‎essential to rectify communication gaps, prevent ‎discrepancies between communication ‎goals and long term marketing objectives. Furthermore, the study ‎underscores the decisive role of digitalizing communication channels, and capacity building in ‎enhancing ‎strategic agility and adaptability within a rapidly evolving business environment..

Keywords

Communication Strategy‎ ; Strategic Communication‎ ; Strategic Communication Planning‎ ; Communication Plan‎ ; Corporate Communication‎

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