مجلة الإقتصاد الجديد
Volume 17, Numéro 2, Pages 01-20
2026-07-01
The Role Of Digital Transformation In Enhancing Hrm Practices In Business Organizations: A Field Study In The Industrial Zone Of Chlef
Authors : Benghalia Kenza . Gourine Hadj Kouider . Meziane Hamza .
Abstract
This study aims to highlight the impact of digital transformation on the development of human resource management practices within economic institutions while analyzing the main advantages and challenges associated with adopting this transformation. The theoretical findings indicate that digital transformation has a significant impact on improving organizational efficiency by automating routine processes, enabling employees to focus on strategic activities. It also enhances the employee experience through digital platforms that facilitate access to information. The study also found that institutions adopting digital transformation enjoy a high degree of flexibility, particularly by supporting remote work and improving work-life balance. Additionally, digital transformation helps reduce costs and enhance talent acquisition and retention. Empirically, a study was conducted on a sample of institutions in the industrial zone of Chlef using a questionnaire and data analysis through the SPSS program. The results indicated that respondents perceive digital transformation as an effective tool for improving the performance of human resource management and reducing its workload
Keywords
Digital Transformation; HRM Technology Integration, AI, Machine Learning, HR Practices, Industrial Sector of Chlef
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